1.    Integrity: Demonstrating honesty, transparency, and ethical behavior in all actions and decisions.

2.    Agility: Adapting to change and quickly responding to market needs and challenges.

3.    Empowerment: Encouraging employees to take initiative and make decisions that drive the company forward.

4.    Social Responsibility: Giving back to the community and promoting positive social impact.

5.    Passion: Cultivating enthusiasm, dedication, and a strong work ethic among team members.

6.    Trust: Fostering an environment of trust by being reliable, consistent, and transparent.

7.    Learning: Encouraging continuous learning and promoting team

member growth to stay ahead in the industry.

8.    Leadership: Developing and supporting strong leaders who inspire and guide others.

9.    Balance: Promoting work-life balance and overall well-being for employees.

10.          Profitability: Ensuring the company remains profitable by being efficient and cost-effective.

11.          Quality: Maintaining high standards in all aspects of the business to ensure customer satisfaction.

12.          Safety: Prioritizing the safety and well-being of employees, customers, and the community.

13.          Respect the user: Google emphasizes putting the user first, providing the best user experience, and safeguarding user privacy